11 Nov: Day of an IR consultant
Morning
8.50am – que for scrambled egg and bacon
9.00am – reach office, read newspaper to check on companies’ results
9.10am – clear emails, send relevant news coverage to clients
9.30am – start working on press release for Client 1
9.30am – 10.00am – interrupted by Client 2 to revise press release written last night
10.00am – 11.00am – continue press release for Client 1
11.00am – discrupted by TNT; to courier out thumdrives for Client 3 to Beijing
11.45am – resume writing of press release for Client 1
12.10pm – buy back lunch
1.30pm – continue with press release for Client 1
2.30pm – complete press release for Client 1
3.30pm – client pass on final amendments of document
3.45pm – internal discussion on changes
4.45pm – make final amendments
6.00pm – send over to Client 1 for approval
Meanwhile, keep on refreshing SGX page to check Client 2’s release of announcement
6.30pm – Client 1 approved press release
NOW: refreshing SGX page to check Client 1 and Client 2’s release of announcement….
Torturous.





